miércoles, 11 de mayo de 2016

The narrative that sold the panty dropper loft.

Different is the new black

Diamela Atencio Facebook  Instagram
My husband owns a loft in Denver and he decided to sell it. Since I don’t have a real estate license in Colorado and is a seller’s market we decided to do a For Sale By Owner (FSBO).

I took all the steps my real estate expertise and proven methods I could remember to fight the fact that my husband wanted to test the market overpricing the property.

The loft was advertised with professional pictures and video walkthrough   in all real estate websites Zillow, Trulia, Homes, Realtor, Denver MLS and Social Media; we did an Open House and called all the Realtor, friends and family to spread the word.  

Then, 2 weeks later finally my husband decided to price it right and we had showings, and everybody was in love with the property but no offers. I decided to take an approach to the situation. Craig’s List.

My first language is Spanish, in English I’m not the best writer however my background is journalism and Marketing and what you’ll see next is pure story-telling and viral content. 

Calling all singles!! This is a Panty/Underwear Dropper...

Picture this:
You live close to the football stadium (On game day you can hear the crowd) and you can bike to downtown and be there in approximately 5 minutes but you won't need that because your bachelor pad is all you need.

Invite him/her to you personal property, the building is cool because it is an old -Very old from 1890's- Church that was converted using modern design, then open the door to partially exposed brick, true hardwood floors, open concept living room, kitchen with tall cabinets and dining area.
The lighting can be adjusted to be very romantic or very bright and concrete ledge has string lighting underneath.

The Massive master bedroom has barn doors to give you the needed privacy, walk-in closet, Juliette balcony and floating cabinetry. You'll show the area when offering the master bathroom.

After a glass of wine or beer you'll get your date to the 2nd floor where the loft area is -We'll get back to this area in a bit- and then to your own and private deck, you'll showcase the awesome city views and maybe grill some food, maybe light some wood in the outdoor fireplace.

Once he/she sees how awesome your place is, and how awesome you are there's a pretty good chance you'll get lucky. That's the panty dropper effect of this property!

Note: This loft worked for my husband (when he was single) who is an original owner for the property since 2005.
PS: I met him in another state so this story does not apply to me (wife).

2 beds · 2 baths · 1,052 sq ft
Loft Living at its finest! Beautiful 2 bedroom 2 bath with 1,052 sf and a double height entry and living room with 26' vaulted ceiling. The building was the original St. Dominics Church constructed in 1890 but was fully renovated and converted into a multi-family project in 2005. The unit has interior accents of original brick from the church in the Entry, Living, Dining, and Master Bedroom and Closet!!!
The unit has solid Hardwood Oak Flooring in the main living spaces with carpet in the bedrooms. The unit and building is a combination of historic Romanesque architecture blended with Modernism.
Open floor plan provides a wide open feel with abundant natural light from the numerous oversized windows. The upper level mezzanine overlooks the living area and is adjacent to a 140 sf outdoor deck with amazing views of the City. It's ideal for entertaining and relaxing. Access to unit is through private secured Landscaped Courtyard behind building.
This Loft is located in the Sloans Lake neighborhood and borders the Jefferson Park main street restaurants and bars on 25th. Easy access to downtown, numerous parks, museums, professional sport venues, 32nd and Lowell, LoHi and much more.
The best of Denver is within your reach at your new home. If that's not enough, the unit has its own private 2 car garage with built in shelving to store your personal items. All appliances, including washer/dryer, are included with the unit. Recently replaced AC Unit. Existing furnishings negotiable.
Sloans Lake residences average nearly $475/sf. Recent Sales in this building for single story (Flats) on Level 1 that had only 1 car garage parking and no downtown views were $414/sf and $422/sf. Unit 103 (1 bedroom/1 bath/771 sf) sold for $319,000 and Unit 105 (1 bedroom/1 bath/771 sf) sold for $325,000.
Other important information:
2016 Property Taxes - $2,092.24/year 2016 HOA Fees - $235.15/month
13 units in building with 8 units having original owners from 2005 (It's a great building to live in)
Refrigerator/Freezer, Gas Range/Oven, Dishwasher, Disposal, Microwave, Smoke Alarms, Washer/Dryer
Central Air Conditioning with Forced Air Heating, Double Pane Windows
Hose Bibb on Exterior Deck for Landscape
Modern (European) Cabinets for Bathrooms to replace existing cabinetry per Buyer preference
HOA Fee includes Trash/Snow Removal, Lawn Care, Exterior Maintenance, Water/Sewer, Hazard Insurance
Loft Rents for $2,000 - $2,500/month (For Buyer's wanting income producing property)

After that posting we got THE call from the buyer of the loft.

The take away: Try different approaches along with the traditional methods to be more efficient and people will remember you.

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